{"id":3355,"date":"2021-02-01T11:15:10","date_gmt":"2021-02-01T16:15:10","guid":{"rendered":"https:\/\/airfuel.org\/?p=3355"},"modified":"2021-06-24T18:19:39","modified_gmt":"2021-06-24T22:19:39","slug":"recapping-wireless-power-at-ces-2021","status":"publish","type":"post","link":"https:\/\/airfuel.org\/zh\/recapping-wireless-power-at-ces-2021\/","title":{"rendered":"Recapping Wireless Power at CES 2021"},"content":{"rendered":"<p><em>Discussing wireless power at CES and looking forward to 2021<\/em><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a new year, and for all of us in the tech world, it is time for CES\u2026 But just like the last 12 months, this CES was nothing like the years past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this year\u2019s CES show still delivered the expected product launches and preview of market trends, which I will get to in a bit, the virtual, all digital, conference was missing something. Something we have all come to miss in 2020: the personal connection. I missed the opportunity to meet with the AirFuel Community in person, talk with the startup companies whose names we will all come to know, and be <\/span><i><span style=\"font-weight: 400;\">connected<\/span><\/i><span style=\"font-weight: 400;\"> in this industry of connectivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I am optimistic life will get back to being normal again soon and I am looking forward to seeing you all again.<\/span><\/p>\n<h3><strong>The Future is Wireless. How Long Until The Last Cord is Gone?<br \/>\n<\/strong><\/h3>\n<p><a href=\"https:\/\/airfuel.org\/wp-content\/uploads\/2020\/08\/consumer1.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-3125 size-full lazyload\" data-src=\"https:\/\/airfuel.org\/wp-content\/uploads\/2020\/08\/consumer1-e1611876188969.jpg\" alt=\"Consumer devices\" width=\"1155\" height=\"626\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1155px; --smush-placeholder-aspect-ratio: 1155\/626;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is an exciting time for the wireless power industry, which believe it or not is still in its early stages. Just like how wireless communications over the last few decades evolved from analog technology to 5G (and believe me all the hype about 5G is real); wireless power is continuing to evolve from the first generation inductive technologies to the 2nd generation technologies of Magnetic Resonance and RF\/Uncoupled. Just like we have multiple wireless communication technologies, when the dust settles, I expect multiple wireless power technologies must coexist in the future and meet the unique requirements of the different use cases and applications. Our devices may even support multiple generations of technologies to support seamless technology evolution in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this important phase of wireless power\u2019s evolution, it\u2019s essential to keep the conversation flowing and share expertise and key learnings. That is why, in conjunction with IEEE and Consumer Technology Association (the organizers of CES 2021), AirFuel Alliance hosted a panel on <\/span><a href=\"https:\/\/ccnc2021.ieee-ccnc.org\/program\/panels\/#panel2\"><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> at IEEE\u2019s CCNC 2021 conference<\/span><\/a><span style=\"font-weight: 400;\"> to discuss where the wireless charging landscape currently stands and where it\u2019s going. In that panel discussion, our experts offered diverse perspectives from across the industry, ranging from product innovation to education and training. We discussed various wireless power technologies and their applications, as well as safety and advice for companies taking a wirelessly powered product to market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Alex Lidow, CEO of <\/span><a href=\"https:\/\/epc-co.com\/epc\"><span style=\"font-weight: 400;\">Efficient Power Conversion Corporation<\/span><\/a><span style=\"font-weight: 400;\">, explained on our <\/span><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> panel:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cMagnetic resonance is not a whole different thing than inductive coupling. You can actually dual-mode Qi and AirFuel without adding a lot of cost, almost none. For the cost of a Bluetooth, that already exists in most systems, and an extra winding on your antenna.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I highly recommend anyone who has an interest in wireless power or who is building a wirelessly-charged product to check out the <\/span><a href=\"https:\/\/airfuel.org\/zh\/event\/panel-the-future-of-wireless-charging-ces-ccnc-2021\/\"><span style=\"font-weight: 400;\">recorded panel discussion on our website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Companies Are Trying Hard to Innovate Around Limitations of First-Generation Inductive Technology<br \/>\n<\/strong><\/h3>\n<div id=\"attachment_3361\" style=\"width: 670px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/Panasonic-charger.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3361\" class=\"size-full wp-image-3361 lazyload\" data-src=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/Panasonic-charger.png\" alt=\"Panasonic wireless charger\" width=\"660\" height=\"450\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/450;\" \/><\/a><p id=\"caption-attachment-3361\" class=\"wp-caption-text\">Image credit: Panasonic<\/p><\/div>\n<p><span style=\"font-weight: 400;\">We all understand that consumers demand and expect better from wireless power <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> they would love to simply set their device down on a charging surface and watch it power up <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> just like we take WiFi for granted wherever we go. Why should anyone have to focus on the exact orientation of their device, to check whether the slightest bump from a pet of a kid has moved it, to question whether their case is too thick, or to worry about their car keys being too close to the charging pad?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CES 2021 featured several designs that aim to overcome the technical limitations of first generation inductive technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such design is the new <\/span><a href=\"https:\/\/www.cnet.com\/roadshow\/news\/panasonic-wireless-phone-charger-car-coils-connection\/\"><span style=\"font-weight: 400;\">wirelessly-powered car charger<\/span><\/a><span style=\"font-weight: 400;\"> from Panasonic. Their phone charging pad for your car featured a mechanism for <\/span><i><span style=\"font-weight: 400;\">moving<\/span><\/i><span style=\"font-weight: 400;\"> the transmitter coil based on the position and type of phone. I guess when you can\u2019t get the coil\u2019s charge to reach a device, you bring the coil to the device?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example of an attempt to deliver a next-gen experience with first-gen technology is <\/span><a href=\"https:\/\/www.wired.com\/review\/kew-labs-uts-1-wireless-charger\/\"><span style=\"font-weight: 400;\">Kew Labs UTS-1 surface-based charger<\/span><\/a><span style=\"font-weight: 400;\">. We all agree with the basic premise <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> it\u2019s not really \u201cwireless charging\u201d if you still have a wired \u201chockey puck\u201d sitting on your desk! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kew Labs&#8217;\u00a0efforts are definitely noteworthy. As \u201cWired\u201d explains, while the experience is certainly improved, it still has its challenges:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cThis is a finicky process that requires not just the right alignment between the wire coils in the charger and those in the phone, but also the right amount of distance between them. Some phone cases\u2014namely thick, \u201carmored\u201d ones\u2014have been known to interfere with wireless charging because they\u2019re just too big. Now imagine what the thickness of your desk is going to do to this delicate process.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">These products follow Apple\u2019s reintroduction of MagSafe. I personally loved MagSafe on my Macbooks and wish I could have them back; but it is inaccurate to characterize MagSafe as wireless power. The current Magsafe does not provide the fundamentally new experiences consumers were expecting <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> charging multiple devices simultaneously, and freedom of placement and orientation. The new MagSafe has also led to some unintended consequences, like the <\/span><a href=\"https:\/\/9to5mac.com\/2021\/01\/11\/iphone-12-magsafe-deactivates-pacemakers\/\"><span style=\"font-weight: 400;\">magnets interfering with some user\u2019s pacemakers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Conductive Coupling \u2014 Back to the Future<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While many companies are working within the bounds of first-gen technologies, others are searching for novel solutions to deliver better user experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such company is Lenovo, who unveiled a novel approach called \u201cconductive coupling\u201d to deliver the kind of benefits that first-gen inductive charging cannot. An innovative French company, <\/span><a href=\"https:\/\/energysquare.co\/\"><span style=\"font-weight: 400;\">Energysquare<\/span><\/a><span style=\"font-weight: 400;\">, provided the technology that leverages small conductive pads to slide seamlessly across conductive squares on the transmitter surface. The technology provides simple drop and go charging for multiple devices simultaneously. For those of you who remember the <\/span><a href=\"https:\/\/www.zdnet.com\/article\/duracell-mygrid-wireless-charging-pad\/\"><span style=\"font-weight: 400;\">Duracell conductive charging solution<\/span><\/a><span style=\"font-weight: 400;\"> this solution can charge multiple devices requiring different voltages and power (example phone and laptops) simultaneously and continues working in presence of coins, keys and other everyday metallic objects on the charging pad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though conductive coupling is not technically wireless power, I expect conductive coupling solutions to fulfill consumers\u2019 desire for elevated powering experiences in the short term and to be a stepping stone to the next generation of wireless power solutions.<\/span><\/p>\n<h3><strong>Where Do We Go From Here?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another CES show is behind us, with a new year ahead. So what should we expect in 2021 and beyond? It\u2019s clear that the industry is trying to use creative engineering to deliver top notch product experiences to their customers but they keep coming up against the fundamental limitations of the first generation technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe now is the right time for a technology generational leap and evolution to <\/span><a href=\"https:\/\/airfuel.org\/zh\/wireless-power\/electromagnetic-coupling\/\"><span style=\"font-weight: 400;\">AirFuel Resonant<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/airfuel.org\/zh\/wireless-power\/rf-charging\/\"><span style=\"font-weight: 400;\">AirFuel RF<\/span><\/a><span style=\"font-weight: 400;\"> that make delivering delightful experiences easier, not harder. The ecosystem has matured and is ready:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Availability of cost-effective integrated semiconductor solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widespread adoption of GaN power devices have primed the market for adoption of next generation wireless power technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A robust interoperability testing and certification program to accompany the AirFuel Resonant Specifications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products successfully passing key wireless charging safety and regulatory requirements, proving that these requirements can be met.<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As Jacob Babcock, CEO &amp; Founder of <\/span><a href=\"https:\/\/www.nucurrent.com\/\"><span style=\"font-weight: 400;\">NuCurrent<\/span><\/a><span style=\"font-weight: 400;\">, explains in our <\/span><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> panel:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cApple\u2019s AirPower would not have failed if that was using magnetic resonance. That product is completely feasible, we\u2019ve seen it\u2026 Apple could have made that work with 6.78MHz.\u201d <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In the coming year I expect to see some companies still trying to push first-gen tech past its comfort zone. I anticipate continued introduction of next generation wireless power technology in higher power applications, IoT and wearables, and those where the need for massive infrastructure deployment is not a prerequisite. Others meanwhile will pursue strategies aimed at driving much needed technology evolution. Expect to see increased adoption of AirFuel Resonant and AirFuel RF in the market, serving customers and consumers with the innovative solutions that everyone expects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at AirFuel, we\u2019ll be covering all things wireless power in more depth on our blog and in our webinars in 2021, so stay tuned for updates.<\/span><\/p>\n<p>Thank you,<\/p>\n<p><span style=\"font-weight: 400;\">Sanjay Gupta, PhD<\/span><br \/>\n<span style=\"font-weight: 400;\">President<\/span><br \/>\n<span style=\"font-weight: 400;\">AirFuel Alliance<\/span><\/p>\n<hr \/>\n<h3>Stay Informed<\/h3>\n<p>Subscribe to receive announcements on wireless power news, webinars, articles, and more.<\/p>\n<div class=\"_form_12\"><\/div>\n<p><script src=\"https:\/\/airfuel.activehosted.com\/f\/embed.php?id=12\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<h3>Get Involved<\/h3>\n<p><span style=\"font-weight: 400;\">Want to play a key role in shaping the wireless power industry and growing the global marketplace? Join the AirFuel Alliance, and be part of an ecosystem that includes some of the biggest names in consumer electronics and mobile technology.<\/span><\/p>\n<p><a href=\"https:\/\/airfuel.org\/zh\/contact\/\"><span style=\"font-weight: 400;\">Contact us to discuss membership<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For media inquiries, please contact Trish Thomas at <\/span><a href=\"mailto:press@airfuel.org\"><span style=\"font-weight: 400;\">press@airfuel.org<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Discussing wireless power at CES and looking forward to 2021 It\u2019s a new year, and for all of us in the tech world, it is time for CES\u2026 But just [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<em>Discussing wireless power at CES and looking forward to 2021<\/em>\n\n[caption id=\"attachment_3360\" align=\"alignleft\" width=\"650\"]<a href=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/CES-featured-image-1.jpg\"><img class=\"wp-image-3360\" src=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/CES-featured-image-1-1024x576.jpg\" alt=\"CES 2021\" width=\"650\" height=\"366\"><\/a> Image credit: CTA[\/caption]\n\n<span style=\"font-weight: 400;\">It\u2019s a new year, and for all of us in the tech world, it is time for CES\u2026 But just like the last 12 months, this CES was nothing like the years past.<\/span>\n\n<span style=\"font-weight: 400;\">While this year\u2019s CES show still delivered the expected product launches and preview of market trends, which I will get to in a bit, the virtual, all digital, conference was missing something. Something we have all come to miss in 2020: the personal connection. I missed the opportunity to meet with the AirFuel Community in person, talk with the startup companies whose names we will all come to know, and be <\/span><i><span style=\"font-weight: 400;\">connected<\/span><\/i><span style=\"font-weight: 400;\"> in this industry of connectivity.<\/span>\n\n<span style=\"font-weight: 400;\">I am optimistic life will get back to being normal again soon and I am looking forward to seeing you all again.<\/span>\n<h3><strong>The Future is Wireless. How Long Until The Last Cord is Gone?\n<\/strong><\/h3>\n<a href=\"https:\/\/airfuel.org\/wp-content\/uploads\/2020\/08\/consumer1.jpg\"><img class=\"alignleft wp-image-3125 size-full\" src=\"https:\/\/airfuel.org\/wp-content\/uploads\/2020\/08\/consumer1-e1611876188969.jpg\" alt=\"Consumer devices\" width=\"1155\" height=\"626\"><\/a>\n\n<span style=\"font-weight: 400;\">It is an exciting time for the wireless power industry, which believe it or not is still in its early stages. Just like how wireless communications over the last few decades evolved from analog technology to 5G (and believe me all the hype about 5G is real); wireless power is continuing to evolve from the first generation inductive technologies to the 2nd generation technologies of Magnetic Resonance and RF\/Uncoupled. Just like we have multiple wireless communication technologies, when the dust settles, I expect multiple wireless power technologies must coexist in the future and meet the unique requirements of the different use cases and applications. Our devices may even support multiple generations of technologies to support seamless technology evolution in the market.<\/span>\n\n<span style=\"font-weight: 400;\">In this important phase of wireless power\u2019s evolution, it\u2019s essential to keep the conversation flowing and share expertise and key learnings. That is why, in conjunction with IEEE and Consumer Technology Association (the organizers of CES 2021), AirFuel Alliance hosted a panel on <\/span><a href=\"https:\/\/ccnc2021.ieee-ccnc.org\/program\/panels\/#panel2\"><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> at IEEE\u2019s CCNC 2021 conference<\/span><\/a><span style=\"font-weight: 400;\"> to discuss where the wireless charging landscape currently stands and where it\u2019s going. In that panel discussion, our experts offered diverse perspectives from across the industry, ranging from product innovation to education and training. We discussed various wireless power technologies and their applications, as well as safety and advice for companies taking a wirelessly powered product to market.<\/span>\n\n<span style=\"font-weight: 400;\">As Alex Lidow, CEO of <\/span><a href=\"https:\/\/epc-co.com\/epc\"><span style=\"font-weight: 400;\">Efficient Power Conversion Corporation<\/span><\/a><span style=\"font-weight: 400;\">, explained on our <\/span><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> panel:<\/span>\n<blockquote><span style=\"font-weight: 400;\">\u201cMagnetic resonance is not a whole different thing than inductive coupling. You can actually dual-mode Qi and AirFuel without adding a lot of cost, almost none. For the cost of a Bluetooth, that already exists in most systems, and an extra winding on your antenna.\u201d<\/span><\/blockquote>\n<span style=\"font-weight: 400;\">I highly recommend anyone who has an interest in wireless power or who is building a wirelessly-charged product to check out the <\/span><a href=\"https:\/\/airfuel.org\/event\/panel-the-future-of-wireless-charging-ces-ccnc-2021\/\"><span style=\"font-weight: 400;\">recorded panel discussion on our website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<h3><strong>Companies Are Trying Hard to Innovate Around Limitations of First-Generation Inductive Technology\n<\/strong><\/h3>\n[caption id=\"attachment_3361\" align=\"alignleft\" width=\"660\"]<a href=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/Panasonic-charger.png\"><img class=\"size-full wp-image-3361\" src=\"https:\/\/airfuel.org\/wp-content\/uploads\/2021\/01\/Panasonic-charger.png\" alt=\"Panasonic wireless charger\" width=\"660\" height=\"450\"><\/a> Image credit: Panasonic[\/caption]\n\n<span style=\"font-weight: 400;\">We all understand that consumers demand and expect better from wireless power <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> they would love to simply set their device down on a charging surface and watch it power up <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> just like we take WiFi for granted wherever we go. Why should anyone have to focus on the exact orientation of their device, to check whether the slightest bump from a pet of a kid has moved it, to question whether their case is too thick, or to worry about their car keys being too close to the charging pad?<\/span>\n\n<span style=\"font-weight: 400;\">CES 2021 featured several designs that aim to overcome the technical limitations of first generation inductive technology.<\/span>\n\n<span style=\"font-weight: 400;\">One such design is the new <\/span><a href=\"https:\/\/www.cnet.com\/roadshow\/news\/panasonic-wireless-phone-charger-car-coils-connection\/\"><span style=\"font-weight: 400;\">wirelessly-powered car charger<\/span><\/a><span style=\"font-weight: 400;\"> from Panasonic. Their phone charging pad for your car featured a mechanism for <\/span><i><span style=\"font-weight: 400;\">moving<\/span><\/i><span style=\"font-weight: 400;\"> the transmitter coil based on the position and type of phone. I guess when you can\u2019t get the coil\u2019s charge to reach a device, you bring the coil to the device?<\/span>\n\n<span style=\"font-weight: 400;\">Another example of an attempt to deliver a next-gen experience with first-gen technology is <\/span><a href=\"https:\/\/www.wired.com\/review\/kew-labs-uts-1-wireless-charger\/\"><span style=\"font-weight: 400;\">Kew Labs UTS-1 surface-based charger<\/span><\/a><span style=\"font-weight: 400;\">. We all agree with the basic premise <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> it\u2019s not really \u201cwireless charging\u201d if you still have a wired \u201chockey puck\u201d sitting on your desk! <\/span>\n\n<span style=\"font-weight: 400;\">Kew Labs'&nbsp;efforts are definitely noteworthy. As \u201cWired\u201d explains, while the experience is certainly improved, it still has its challenges:<\/span>\n<blockquote><span style=\"font-weight: 400;\">\u201cThis is a finicky process that requires not just the right alignment between the wire coils in the charger and those in the phone, but also the right amount of distance between them. Some phone cases\u2014namely thick, \u201carmored\u201d ones\u2014have been known to interfere with wireless charging because they\u2019re just too big. Now imagine what the thickness of your desk is going to do to this delicate process.\u201d<\/span><\/blockquote>\n<span style=\"font-weight: 400;\">These products follow Apple\u2019s reintroduction of MagSafe. I personally loved MagSafe on my Macbooks and wish I could have them back; but it is inaccurate to characterize MagSafe as wireless power. The current Magsafe does not provide the fundamentally new experiences consumers were expecting <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> charging multiple devices simultaneously, and freedom of placement and orientation. The new MagSafe has also led to some unintended consequences, like the <\/span><a href=\"https:\/\/9to5mac.com\/2021\/01\/11\/iphone-12-magsafe-deactivates-pacemakers\/\"><span style=\"font-weight: 400;\">magnets interfering with some user\u2019s pacemakers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<h3><strong>Conductive Coupling \u2014 Back to the Future<\/strong><\/h3>\n<span style=\"font-weight: 400;\">While many companies are working within the bounds of first-gen technologies, others are searching for novel solutions to deliver better user experiences.<\/span>\n\n<span style=\"font-weight: 400;\">One such company is Lenovo, who unveiled a novel approach called \u201cconductive coupling\u201d to deliver the kind of benefits that first-gen inductive charging cannot. An innovative French company, <\/span><a href=\"https:\/\/energysquare.co\/\"><span style=\"font-weight: 400;\">Energysquare<\/span><\/a><span style=\"font-weight: 400;\">, provided the technology that leverages small conductive pads to slide seamlessly across conductive squares on the transmitter surface. The technology provides simple drop and go charging for multiple devices simultaneously. For those of you who remember the <\/span><a href=\"https:\/\/www.zdnet.com\/article\/duracell-mygrid-wireless-charging-pad\/\"><span style=\"font-weight: 400;\">Duracell conductive charging solution<\/span><\/a><span style=\"font-weight: 400;\"> this solution can charge multiple devices requiring different voltages and power (example phone and laptops) simultaneously and continues working in presence of coins, keys and other everyday metallic objects on the charging pad.<\/span>\n\n<span style=\"font-weight: 400;\">Even though conductive coupling is not technically wireless power, I expect conductive coupling solutions to fulfill consumers\u2019 desire for elevated powering experiences in the short term and to be a stepping stone to the next generation of wireless power solutions.<\/span>\n<h3><strong>Where Do We Go From Here?<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Another CES show is behind us, with a new year ahead. So what should we expect in 2021 and beyond? It\u2019s clear that the industry is trying to use creative engineering to deliver top notch product experiences to their customers but they keep coming up against the fundamental limitations of the first generation technology.<\/span>\n\n<span style=\"font-weight: 400;\">I believe now is the right time for a technology generational leap and evolution to <\/span><a href=\"https:\/\/airfuel.org\/wireless-power\/electromagnetic-coupling\/\"><span style=\"font-weight: 400;\">AirFuel Resonant<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/airfuel.org\/wireless-power\/rf-charging\/\"><span style=\"font-weight: 400;\">AirFuel RF<\/span><\/a><span style=\"font-weight: 400;\"> that make delivering delightful experiences easier, not harder. The ecosystem has matured and is ready:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Availability of cost-effective integrated semiconductor solutions.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Widespread adoption of GaN power devices have primed the market for adoption of next generation wireless power technology.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A robust interoperability testing and certification program to accompany the AirFuel Resonant Specifications.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products successfully passing key wireless charging safety and regulatory requirements, proving that these requirements can be met.\n<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">As Jacob Babcock, CEO &amp; Founder of <\/span><a href=\"https:\/\/www.nucurrent.com\/\"><span style=\"font-weight: 400;\">NuCurrent<\/span><\/a><span style=\"font-weight: 400;\">, explains in our <\/span><i><span style=\"font-weight: 400;\">The Future of Wireless Charging<\/span><\/i><span style=\"font-weight: 400;\"> panel:<\/span>\n<blockquote><span style=\"font-weight: 400;\">\u201cApple\u2019s AirPower would not have failed if that was using magnetic resonance. That product is completely feasible, we\u2019ve seen it\u2026 Apple could have made that work with 6.78MHz.\u201d <\/span><\/blockquote>\n<span style=\"font-weight: 400;\">In the coming year I expect to see some companies still trying to push first-gen tech past its comfort zone. I anticipate continued introduction of next generation wireless power technology in higher power applications, IoT and wearables, and those where the need for massive infrastructure deployment is not a prerequisite. Others meanwhile will pursue strategies aimed at driving much needed technology evolution. Expect to see increased adoption of AirFuel Resonant and AirFuel RF in the market, serving customers and consumers with the innovative solutions that everyone expects.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Here at AirFuel, we\u2019ll be covering all things wireless power in more depth on our blog and in our webinars in 2021, so stay tuned for updates.<\/span>\n\nThank you,\n\n<span style=\"font-weight: 400;\">Sanjay Gupta, PhD<\/span>\n<span style=\"font-weight: 400;\">President<\/span>\n<span style=\"font-weight: 400;\">AirFuel Alliance<\/span>\n\n<hr>\n\n<h3>Stay Informed<\/h3>\nSubscribe to receive announcements on wireless power news, webinars, articles, and more.\n<div class=\"_form_12\"><\/div>\n<script src=\"https:\/\/airfuel.activehosted.com\/f\/embed.php?id=12\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n<hr>\n\n<h3>Get Involved<\/h3>\n<span style=\"font-weight: 400;\">Want to play a key role in shaping the wireless power industry and growing the global marketplace? Join the AirFuel Alliance, and be part of an ecosystem that includes some of the biggest names in consumer electronics and mobile technology.<\/span>\n\n<a href=\"https:\/\/airfuel.org\/contact\/\"><span style=\"font-weight: 400;\">Contact us to discuss membership<\/span><\/a>\n\n<span style=\"font-weight: 400;\">For media inquiries, please contact Trish Thomas at <\/span><a href=\"mailto:press@airfuel.org\"><span style=\"font-weight: 400;\">press@airfuel.org<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>","_et_gb_content_width":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[62],"tags":[43,37,71,81],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-airfuel","tag-ces-2021","tag-consumer-electronics-show","tag-market-trends"],"_links":{"self":[{"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/posts\/3355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/comments?post=3355"}],"version-history":[{"count":0,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/posts\/3355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/media?parent=3355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/categories?post=3355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/airfuel.org\/zh\/wp-json\/wp\/v2\/tags?post=3355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}